Website guides, in plain English.
Straight answers to the questions business owners ask us most: what things cost, how search and AI work, how modern websites are built and where they are heading.
Costs and buying
How much does a website cost in Australia in 2026?
A plain guide to website costs in Australia in 2026: DIY builders, freelancers, agencies and fixed-price studios, plus hosting, care and SEO costs to budget for.
Read the guideWix, Squarespace or a custom website: which is right for your business?
An honest comparison of website builders such as Wix and Squarespace with a custom-designed website: cost, time, design, SEO, features and portability.
Read the guideWebsite as a service or buying outright: which is better?
Paying monthly for a website versus buying it outright: how each works, when each makes sense, questions to ask any provider and how ExIQ Web’s plans compare.
Read the guideSearch and AI
SEO vs GEO vs AIO: how to get found by Google and by AI.
SEO, GEO and AIO explained in plain English: how search engines, AI assistants like ChatGPT and Claude, and Google AI Overviews decide which businesses to show and cite.
Read the guideWhat is structured data, and why does it matter?
Structured data and schema.org markup in plain English: what JSON-LD is, what it can and can’t do for search and AI, and which types a business website needs.
Read the guideHow to get your business recommended by AI assistants.
Practical steps to help AI assistants like ChatGPT, Claude, Gemini and Perplexity find, understand and recommend your business, and what to avoid.
Read the guideWhat is llms.txt, and should your website have one?
llms.txt explained: the proposed plain-text summary of a website for AI systems, what goes in it, how widely it is used and how it fits with SEO.
Read the guideHow to redesign your website without losing your rankings.
A practical checklist for redesigning a website without losing search traffic: taking stock, mapping 301 redirects, keeping what ranks and checking after launch.
Read the guideHow websites work
Static, dynamic and edge: how modern websites are built.
A plain-English guide to modern website architecture: static and dynamic pages, edge networks and serverless functions, and why they make business websites faster and safer.
Read the guideWhat is a headless CMS, and does your business need one?
A plain-English guide to headless content management: how it differs from WordPress-style systems, when it helps a small business, and when it is more than you need.
Read the guideWebsite speed and Core Web Vitals, explained.
What Core Web Vitals measure (LCP, INP and CLS), what counts as good, what slows business websites down and how to fix it, in plain English.
Read the guideWebsite security for small businesses: the essentials.
The website security essentials for small businesses: HTTPS, updates, strong logins with MFA, tested backups, form spam, monitoring, and protecting your domain and email.
Read the guideDomain names, DNS and email: what your business should own and control.
How domain names, DNS and email fit together, who should own and control each, choosing .com.au, .au or .com, and how to launch a new website without breaking email.
Read the guideWebsite accessibility for small businesses: what you need to know.
Website accessibility in plain English for Australian businesses: who it helps, the WCAG basics, motion and accessibility, how to check your site and where the law fits.
Read the guideWhere websites are going
What is a next-generation website?
What makes a website next-generation in 2026: motion that never slows the page, AI assistants that answer and qualify visitors, and sites built to be found by AI search.
Read the guideThe future of websites: AI agents, answer engines and what to do now.
Where websites are heading: AI answers, AI agents that act for customers, what stays the same, and practical steps a business can take now.
Read the guideLet’s talk about your website.
Tell us a little about your business and we’ll come back with a fixed quote, usually the next business day.